The New York Times needs no introduction. But they DID need a facelift for their media kit. The old media kit had been built many years before we came on board and had become several hundred pages deep.
Paper Tiger was asked to handle the information architecture, design, and development for revitalizing this important piece of their infrastructure.
We created a powerful, easy to use site for the Times and, perhaps just as importantly, their advertisers who needed to quick access to the information on the Media Kit.
The new site is one of the most engaging and eye catching media kits in the industry.