The New York Times Media Kit

Launch Project in Browser

What They Needed

The New York Times needed to update the one of their most crucial B2B sites; their Media Kit.

The New York Times needs no introduction. But they DID need a facelift for their media kit. The old media kit had been built many years before we came on board and had become several hundred pages deep.

Paper Tiger was asked to handle the information architecture, design, and development for revitalizing this important piece of their infrastructure.

What We Delivered

​Consolidated hundreds of pages into dozens, created a beautiful user interface, and integrated a CMS.

We created a powerful, easy to use site for the Times and, perhaps just as importantly, their advertisers who needed to quick access to the information on the Media Kit.

The new site is one of the most engaging and eye catching media kits in the industry.