The fashion world is pretty volatile, cut-throat and over-saturated. But SGC N-Y-C paints a whole new picture of what fashion is all about with quality, simplicity and humility. We like to think we did their brand and clothing justice with the launch of their new site: sgcny.com.

We here at Paper Tiger are proud to announce the birth of our new little application creation: TweetMakr. The idea is very simple: Give users a very simple way to generate custom “tweet” buttons without having to know code or the Twitter API. TweetMakr lets your users tweet a message with exactly what you want them to say!

Built from the ground up with our bare hands. Paper Tiger tackled the new Alternative Press website with goal in mind: make it extremely awesome.

When it comes down to the guts of this site, it has everything: a fully customized CMS, ‘APTV’ branded video players (that totally work on the iPad), artist profiles, tons of community interaction, e-commerce development & integration, jQuery functionality, you name it. Seriously. Every little detail has been picked apart, turned upside down and then picked apart again until it worked exactly the way it should and we couldn’t be happier with the result.

Air & Sea Battle, a highly regarded music & media blog, was built by Paper Tiger on the Wordpress CMS framework. The WP template itself is from-scratch custom and every detail has been tweaked, edited, or custom coded.

Once the site was launched, the staff at Paper Tiger were invited to be contributing members to the blog, primarily because of our music & media background, but also because we share the same values as the site itself.

Children’s Day NYC was a very exciting project for us as it took us out of our comfort zone and forced us to think like a kid again.

Developed on the powerful ExpressionEngine platform, CDNYC is fully CMS driven, mobile friendly and an event you should take your kids to if you are anywhere near the NYC area on June 26th. The Apples In Stereo are playing! It doesn’t get any better than that. I want to go just so I can hang out with Gordon from Sesame Street’s mustache.

The mission of World Wide Hearing is to promote better hearing through the provision of hearing aids and services, with priority in developing countries and underserved communities within the framework of the WHO (World Health Organization) Guidelines on Hearing Aids and Services for Developing Countries. In other words… hearing loss is a huge problem throughout the world and these people are doing something about it.

Our mission was to re-brand them and make them look really, really good.

The Seaport Music Festival, sponsored by The NYC Seaport and the River To River Festival, is one of the most badass music events of the year. Taking place as a FREE show every weekend on the NYC South Street Seaport, the list of the performers is just outright amazing (Yacht, The Wedding Present, The Apples In Stereo, Free Energy).

We were more than happy to jump at the opportunity of giving Seaport Music & Seaport Music Records a brand new, CMS driven website that can be expanded for years to come.